A custom CRM gives your business a shared operating view instead of scattered notes, inboxes, spreadsheets, and disconnected tools. We build focused customer-management systems around the way your team already sells, estimates, and delivers work. Based in Aurora, with nationwide remote service and local meetings by appointment.
Based in Aurora, Colorado. Nationwide remote service, with local in-person meetings by appointment.
Illustrative CRM concept using sample records and figures, not client results or live integrations. All statuses, metrics, and actions are simulated examples.
SM
Lead, Project & Invoice PipelineSummit Home Services● Example status: Build In Progress
Sample Project Value
$3,400.00
Example Last Activity
Today at 10:42 AM
Example Next Action
Final preview sign-off tomorrow at 2:00 PM
Common questions about this service
Should I use an existing CRM or build a custom one?
Custom is not automatically better. An existing CRM may fit your team with less setup and ongoing maintenance. We review your workflows, supported integrations, data ownership and export options, support needs, and total setup and running costs before recommending a path. Any custom work and ongoing responsibilities are agreed in your written scope.
What does a custom CRM do?
A custom CRM brings leads, customer history, pipeline stages and follow-up tasks into one place. KerrDM scopes the records and workflows around how your team sells and delivers work, instead of assuming that every business needs the same system.
Can a CRM connect to our existing website and tools?
Connections to website forms, email, SMS, scheduling and accounting tools can be included where supported. We confirm APIs, account access, consent requirements, provider costs and testing before adding each integration to your proposal.
What is included in a CRM project?
The proposal defines the records, pipeline, permissions, dashboards, integrations, testing and handoff included in the project. Hosting, backups, maintenance, custom-code ownership and offboarding arrangements are defined in the proposal and terms; they should not be assumed from a demo.
Operational Software Showcase
Explore a CRM & Field Estimator Concept
Switch between tablet, desktop, and mobile views to explore simulated statuses, metrics, and actions for a potential workflow.
Illustrative CRM concept using sample records and figures, not client results or live integrations. All statuses, metrics, and actions are simulated examples.
Kerr CRM · Field TabletLead, Project & Invoice Pipeline
Demo view
EXAMPLE FIELD WORK ORDER & PROPOSAL
Client Project Scope & Launch Checklist
Sample client: Summit Home Services
SAMPLE PROPOSAL / SCOPE TOTAL
$3,400.00
Example: Signature & Deposit
No payment or signature collected.
EXAMPLE CUSTOMER FIELD CHECKLIST
Brand Color & Typography System Established
Speed-to-Lead SMS & Email Webhook Configured
Turnstile Bot Protection & Analytics Active
Final Production Launch & DNS Cutover
Potential Business Benefits
Goals for Your Workflow.
These potential benefits depend on the agreed scope, supported tools, and how your team uses the system. We discuss your priorities before proposing a workflow.
01
Keep leads and customer history together in one centralized database
We can explore this goal during scoping and agree on the features and handoff steps that fit your workflow.
02
Make follow-up visible before it gets forgotten
We can explore this goal during scoping and agree on the features and handoff steps that fit your workflow.
03
Build a workflow around your business instead of forcing a generic template
We can explore this goal during scoping and agree on the features and handoff steps that fit your workflow.
Proposed Service Scope
Potential Deliverables
Potential deliverables are confirmed in your proposal. Optional integrations are configured and tested within an approved scope, subject to supported APIs, account access, consent, provider approval, and third-party costs.
SYSTEM ARCHITECTURE & DELIVERABLES
Options to Confirm in Your Proposal
Lead and customer records tailored to your exact industry workflow
Kanban pipeline stages and next-action tracking
Estimator, photo uploads, communication history, and project context in one place
Dashboards for the KPIs and priorities that matter to your operation
Connections to website forms, SMS webhooks, email, and accounting tools
Managed hosting, backups, maintenance, and an operational walkthrough
Target Operational Fit
•Trade contractors outgrowing spreadsheets and whiteboards
•Teams that need a shared mobile/tablet customer history in the field
•Owners who want a streamlined alternative to expensive bloated CRMs
•Companies that need automation and customer management to work together
Delivery & Ownership
Timeline Confirmed After Scoping
Ownership & Licensing Defined in Your Proposal and Terms
Remote Support · Local Meetings by Appointment
You retain ownership of your client materials. You own the custom front-end design, layout, and copy created for your project upon full and final payment. KerrDM retains pre-existing code libraries, proprietary tools, reusable automation logic, boilerplate components, and internal workflow configurations. See our Terms of Service for ownership details.
Third-party services have their own licenses, terms, and pricing independent of KerrDM. KerrDM ongoing hosting, care, and managed automation services may carry recurring fees agreed in your proposal. Handoff, export, and offboarding arrangements are agreed in your proposal.
Ready to upgrade?
Get a Turnkey System Scoped for Your Business.
Talk through your workflow directly with Justin. We'll examine your current lead process, pinpoint bottlenecks, and scope a tailored website and automation system with fixed pricing.
Your website, AI assistant, automations, and CRM can share information through optional integrations. We confirm supported connections and configure and test them within the approved scope; each service and connection is agreed in your proposal.
01 · ACQUISITION
Website Design
Helps Visitors Take the Next Step
A modern website designed around how customers search and buy, with attention to loading performance and clear navigation.
Mobile quote forms & tap-to-call buttons
Interactive scope calculators that qualify leads upfront
Search-optimized SEO foundations for your target markets
✓ Helps interested visitors find a clear path to contact your team.