Dealership Systems · Working Nationwide

Help More Car Shoppers Become Real Conversations.

Dealership leads arrive from multiple places and customers expect a fast response. We build focused dealership web experiences, lead-routing workflows, and customer follow-up systems that help sales teams respond quickly, keep context attached to each shopper, and make the next action obvious. Based in Aurora, with nationwide remote service and local meetings by appointment.

Based in Aurora, Colorado. Nationwide remote service, with local in-person meetings by appointment.
Timeline Confirmed After Scoping
Tailored Trade Pipeline
Optional SMS/Email Alerts

Illustrative CRM concept using sample records and figures, not client results or live integrations. All statuses, metrics, and actions are simulated examples.

FD
Fast-Track Inventory & Test Drive Flow2024 Ford F-150 Lariat 4x4● Example status: Test Drive Scheduled
Sample Project Value
$54,900.00
Example Last Activity
Today at 11:00 AM (Sales Team)
Example Next Action
VIP Appointment Today at 2:30 PM
Operational Software Showcase

Explore a CRM & Field Estimator Concept

Switch between tablet, desktop, and mobile views to explore simulated statuses, metrics, and actions for a potential workflow.

Illustrative CRM concept using sample records and figures, not client results or live integrations. All statuses, metrics, and actions are simulated examples.

Kerr CRM · Field TabletFast-Track Inventory & Test Drive Flow
Demo view
EXAMPLE FIELD WORK ORDER & PROPOSAL

Vehicle Desking & Lender Payoff Worksheet

Sample client: 2024 Ford F-150 Lariat 4x4

SAMPLE PROPOSAL / SCOPE TOTAL
$54,900.00
Example: Signature & Deposit

No payment or signature collected.

EXAMPLE CUSTOMER FIELD CHECKLIST
  • VIN Stock #2041 Verified & Keys at Desk
  • Trade-In 2020 Silverado Clean Carfax Pulled
  • Lender Payoff Quote Synced via API
  • Digital Purchase Contract Ready for Signature
Potential Business Benefits

Goals for Your Workflow.

These potential benefits depend on the agreed scope, supported tools, and how your team uses the system. We discuss your priorities before proposing a workflow.

01

Respond to online shoppers faster

We can explore this goal during scoping and agree on the features and handoff steps that fit your workflow.

02

Keep customer context attached to every lead

We can explore this goal during scoping and agree on the features and handoff steps that fit your workflow.

03

Give sales teams a clearer next action

We can explore this goal during scoping and agree on the features and handoff steps that fit your workflow.

Proposed Service Scope

Potential Deliverables

Potential deliverables are confirmed in your proposal. Optional integrations are configured and tested within an approved scope, subject to supported APIs, account access, consent, provider approval, and third-party costs.

SYSTEM ARCHITECTURE & DELIVERABLES

Options to Confirm in Your Proposal

  • Campaign and landing pages for inventory, offers, recruiting, and dealership initiatives
  • Lead capture designed around vehicle, trade, appointment, and contact intent
  • Automatic lead acknowledgements and routing to the right salesperson or team
  • Appointment confirmations and follow-up workflows
  • Optional custom CRM dashboards for pipeline, activity, and customer history
  • Analytics that show which pages and campaigns are producing enquiries

Target Operational Fit

  • •Franchise dealerships
  • •Independent dealers nationwide
  • •Dealer groups testing new customer experiences
  • •Sales teams that need cleaner lead follow-up

Delivery & Ownership

Timeline Confirmed After Scoping
Ownership & Licensing Defined in Your Proposal and Terms
Remote Support · Local Meetings by Appointment

You retain ownership of your client materials. You own the custom front-end design, layout, and copy created for your project upon full and final payment. KerrDM retains pre-existing code libraries, proprietary tools, reusable automation logic, boilerplate components, and internal workflow configurations. See our Terms of Service for ownership details.

Third-party services have their own licenses, terms, and pricing independent of KerrDM. KerrDM ongoing hosting, care, and managed automation services may carry recurring fees agreed in your proposal. Handoff, export, and offboarding arrangements are agreed in your proposal.

Ready to upgrade?

Get a Turnkey System Scoped for Your Business.

Talk through your workflow directly with Justin. We'll examine your current lead process, pinpoint bottlenecks, and scope a tailored website and automation system with fixed pricing.

Request a Free Consultation
Connected Digital Systems

Build the Pieces That Work Together

Your website, AI assistant, automations, and CRM can share information through optional integrations. We confirm supported connections and configure and test them within the approved scope; each service and connection is agreed in your proposal.

01 · ACQUISITION

Website Design

Helps Visitors Take the Next Step

A modern website designed around how customers search and buy, with attention to loading performance and clear navigation.

  • Mobile quote forms & tap-to-call buttons
  • Interactive scope calculators that qualify leads upfront
  • Search-optimized SEO foundations for your target markets
✓ Helps interested visitors find a clear path to contact your team.
Explore Website Design
02 · SPEED-TO-LEAD

AI Assistants

Support for After-Hours Inquiries

An optional AI assistant configured around approved service information, response guidance, and human handoff rules.

  • Can answer routine FAQs and route questions for human review
  • Can collect project details within the approved scope
  • Optional scheduling through supported calendar integrations
✓ Can help reduce missed inquiries when your team is unavailable.
Explore AI Assistants
03 · EFFICIENCY

Workflow Automation

Reduce Repetitive Administration

Optional workflows can connect supported website, phone, CRM, and accounting tools for follow-up and invoicing within the approved scope.

  • Optional SMS confirmations with appropriate consent
  • Quote follow-up sequences with an agreed schedule
  • Post-job feedback requests through a preferred channel
✓ Can reduce manual follow-up and make routine tasks easier to manage.
Explore Workflow Automation
04 · PIPELINE

Custom CRM

One Unified Command Center

A clean, tailored dashboard for your team to track every customer from initial phone call to final paid invoice.

  • Kanban pipeline with stage tracking & photo attachments
  • Optional estimate generation and supported e-signature tools
  • Customer timeline with history from agreed data sources
✓ Helps your team see open quotes and plan the next follow-up.
Explore Custom CRM